February 18, 2024

What is 1% For the Planet Certification?

1% For the Planet is a global movement encouraging businesses to donate 1% of their annual sales to environmental causes. This commitment allows businesses to make a substantial impact in protecting the planet and tackling environmental issues.

Empowering Businesses to Give Back with 1% For the Planet Certification

Overview of 1% For the Planet Certification

1% For the Planet is a global movement that inspires businesses to dedicate 1% of their annual sales to support environmental causes. Through this commitment, businesses can make a significant impact on protecting the planet and addressing environmental challenges. This simple yet impactful pledge unlocks a multitude of benefits for businesses, the planet, and society. Companies gain a competitive edge, build brand loyalty with eco-conscious consumers, and boost employee engagement, all while directly funding critical environmental initiatives. From tackling climate change to protecting biodiversity, every business that joins amplifies the collective impact, paving the way for a greener, healthier future for all.

Benefits of 1% For the Planet Certification

  • Environmental Impact: By contributing 1% of their sales, businesses directly fund environmental initiatives, tackling critical challenges like climate change, biodiversity loss, and pollution. This financial support empowers organizations working tirelessly to restore natural habitats, promote clean energy, and advocate for sustainable practices.
  • Brand Reputation and Credibility: Consumers are increasingly seeking out brands that align with their values. 1% For the Planet certification serves as a visible badge of honor, demonstrating a company's commitment to environmental responsibility. This transparency builds trust with eco-conscious consumers, fostering brand loyalty and attracting new customers who prioritize sustainability.
  • Employee Engagement and Motivation: By aligning business values with environmental action, 1% For the Planet certification can boost employee engagement and motivation. When a company's values translate into concrete action, it fosters a sense of purpose and shared responsibility among employees. Knowing that their work contributes to positive environmental change boosts morale, engagement, and productivity.
  • Competitive Advantage: In today's competitive landscape, environmental responsibility is not just a good deed; it's a smart business decision. 1% For the Planet certification differentiates a company from its competitors, attracting conscious consumers and investors who prioritize sustainability. This edge can translate into increased market share, brand recognition, and ultimately, business success.

1% For the Planet Certification Requirements

To achieve 1% For the Planet certification, businesses must meet specific criteria:

  • 1% Pledge: Businesses officially commit to dedicating 1% of their annual sales to environmental causes. This concrete action ensures a consistent and significant contribution, allowing businesses to translate their values into tangible support for the planet.
  • Transparency: 1% For the Planet emphasizes transparency, requiring businesses to provide detailed reports on their environmental giving. This includes outlining the chosen organizations, donated amounts, and specific environmental areas supported. This open communication builds trust with stakeholders, demonstrating genuine commitment and ensuring accountability for every dollar contributed.
  • Diversity of Environmental Support: 1% For the Planet encourages businesses to support a diverse range of causes. This flexibility allows companies to align their giving with their unique values and priorities, whether it's protecting endangered species, promoting sustainable practices, or advocating for environmental education. This variety ensures broader impact, addressing a wider range of environmental needs.
  • Annual Review: To ensure ongoing commitment and progress, 1% For the Planet requires businesses to undergo an annual review. This process assesses adherence to certification standards, evaluates the effectiveness of environmental giving strategies, and allows for adjustments and improvement. This annual check-in helps maintain momentum, ensuring businesses remain active stewards of the environment for the long term.

By fulfilling these requirements, businesses participating in 1% For the Planet demonstrate their dedication to environmental responsibility, contribute to meaningful change, and foster a culture of sustainability within their own organizations.

1% For the Planet Certification Process

The 1% For the Planet certification process involves several steps:

  • Application: Businesses submit an application to 1% For the Planet, providing information about their business and environmental giving plans.
  • Review and Approval: 1% For the Planet reviews the application and assesses the business's commitment to environmental philanthropy.
  • Certification Issuance: Upon successful review, the business receives 1% For the Planet certification, valid for one year.
  • Annual Reporting: Businesses must submit annual reports to 1% For the Planet, detailing their environmental giving activities

Notable 1% For the Planet Certified Businesses

A diverse range of businesses across various industries have embraced 1% For the Planet certification, including:

  • Patagonia: A renowned outdoor apparel company, Patagonia has been a 1% For the Planet member since 1986, demonstrating its commitment to environmental protection.
  • Cotopaxi: An outdoor apparel and gear company, Cotopaxi has been a 1% For the Planet member since 2014, and donates a portion of every product sold to support humanitarian and environmental causes.
  • tentree: A sustainable clothing brand, tentree plants 10 trees for every item purchased, and is also a member of 1% for the Planet.
  • prAna: An outdoor apparel brand, prAna joined 1% for the Planet in 2007, and is committed to using sustainable materials and practices.


1% For the Planet certification serves as a powerful tool for businesses to make a positive impact on the environment. By joining the 1% For the Planet movement, businesses can contribute to a more sustainable future and demonstrate their commitment to environmental responsibility.Remember, every business has the potential to make a difference. By pledging 1% of their sales, businesses can collectively create a significant positive impact on the planet.